Here’s how you should be positioning yourself to homebuyer clients.
As an agent in this market, it’s important to understand our role in the process. In the past, we held the keys to all the listings on the market, so buyers relied on us heavily.
These days, they don’t need to. With all of the information online, buyers are well-equipped to buy their own homes. You have to go above and beyond to demonstrate real value to homebuyers in this market, so today I’m sharing some ideas to help you do just that.
It all starts with protecting and guiding your clients through the entire home-buying process. It’s important to communicate with your clients so that they know exactly what to expect. Give them specific, detailed information on the market they’re looking in.
When you find the right home, it’s your job to negotiate the best possible terms. It’s crucial to make sure your clients buy the right house at the right price. It’s also your job to make sure the paperwork moves forward as the process goes along. They shouldn’t feel the impact of all the work behind the scenes. That’s where you can provide a ton of value.
“Give them specific, detailed information about the market.”
There are many people involved in a transaction, and there’s a lot of communication that needs to be done. The lender has their own team, and so does the attorney’s office. You need to facilitate the communication between all of these groups on your client’s behalf.
Another way to add value to your buyer clients is by providing them with trusted resources. Contractors, inspectors, handymen, etc. No matter who they need during the process, you should have vetted resources to refer them to.
Finally, I can’t emphasize enough how important it is to communicate. Constant communication with your buyer and your team is key to making sure the transaction goes smoothly and that your buyer has a wonderful experience.
If you have questions about working with buyers, sellers, or anything else related to the real estate business, don’t hesitate to reach out via phone or email. I look forward to hearing from you soon.